Believe the HIPE as Packitoo wins Imprim’Luxe Innovation Award
What does ‘Strategic Boldness’ mean to you?
At Packitoo, it means striving in the pursuit of excellence by creating innovative solutions that truly make a difference to business. And with HIPE, our cloud-based digital sales platform, that’s exactly what we did, and are still working on today.
Our CEO, Thomas Othax, and Alexandre De Kalbermatten, BOBST Corporate Venture Manager, recently attended the prestigious Imprim’Luxe Gala Dinner, where strategic boldness was integral to the event. Hosted on 5th February at the Automobile Club de France, an iconic and stunning venue on the Place de la Concorde in Paris, the gala was attended by many key players in the luxury packaging industry, including Michael Guten, former CEO of Cartier and co-founder of the Richemont Group, et Marta Marcheva, Executive Director of Sup de Luxe Paris.
The highlight of the evening was the 2026 Imprim’Luxe Trophies, which were awarded to three companies for their commitment to innovation, sustainability, and strategic audacity. The ‘Strategic Boldness’ Awards were voted in part by the Imprim’Luxe jury and the LinkedIn business community, with the winners revealed during the dinner.
It is with great pride that we can announce the Packitoo team were one of the winners. " Our HIPE solution " took home the award for Innovation, which is an exemplary achievement given the calibre of the shortlist.
Here’s what Thomas had to say in support of the award:
It is an honour to be recognised by Imprim’Luxe for our HIPE innovation. Packaging converters, particularly those in the corrugated and folding carton sector, are facing challenges that extend beyond regulatory pressure. While the industry has often focused on AI-powered machinery to increase speed to market, packaging sales have been left on the backburner. HIPE is our answer to the packaging quoting conundrum, where you no longer need to rely heavily on technical know-how or wait 4-5 business days to send a simple quote. With HIPE, you can quote faster, reduce pricing errors and close better deals. Thank you to the Imprim’Luxe jury and the LinkedIn community for voting for our solution – and thank you to the Packitoo team, as without their dedication and passion to HIPE, none of this would be possible.
As a non-profit organisation, Imprim'Luxe brings together approximately 70 certified members in the French luxury packaging industry. Its annual awards dinner took place during Paris Packaging Week, and aims to celebrate the work, knowledge and craftmanship in the industry.
